Head of Growth Playbook

A headstart to the first 90 days on the job.

This playbook will be most relevant for companies already doing marketing activities (paid, organic, product marketing), have internal marketing resources, and other internal teams such as; product, engineering, data, and design.

The ebook will cover the following:
🗒 Chapter 1: Role expectations
🤝 Chapter 2: Get to know your team
📊 Chapter 3: Channel review
🏅 Chapter 4: Tracking/Attribution/KPI
👏 Chapter 5: Cross-team alignment
💡 Chapter 6: P&L review / clean up
🚀 Chapter 7: The big picture