This playbook will be most relevant for companies already doing marketing activities (paid, organic, product marketing), have internal marketing resources, and other internal teams such as; product, engineering, data, and design.
The ebook will cover the following:
🗒 Chapter 1: Role expectations
🤝 Chapter 2: Get to know your team
📊 Chapter 3: Channel review
🏅 Chapter 4: Tracking/Attribution/KPI
👏 Chapter 5: Cross-team alignment
💡 Chapter 6: P&L review / clean up
🚀 Chapter 7: The big picture
This playbook will be most relevant for companies already doing marketing activities (paid, organic, product marketing), have internal marketing resources, and other internal teams such as; product, engineering, data, and design.
The ebook will cover the following:
🗒 Chapter 1: Role expectations
🤝 Chapter 2: Get to know your team
📊 Chapter 3: Channel review
🏅 Chapter 4: Tracking/Attribution/KPI
👏 Chapter 5: Cross-team alignment
💡 Chapter 6: P&L review / clean up
🚀 Chapter 7: The big picture