Fractional CGO for Amazon & DTC brands
Grow revenue and contribution margin.
For VC-backed consumer brands doing $80M–$300M across Amazon and DTC. A senior growth executive inside your P&L, without the full-time hire.
Engagements start at $10K a month. US and Canada.
Consumer brands I’ve helped grow
Sound familiar?
Revenue is up. Profit isn’t keeping pace.
This is the most common pattern I see in brands at your stage. It’s usually a mix problem, not a spend problem.
What I do
Inside your P&L. Not beside it.
I join your leadership team as a fractional Chief Growth Officer and own the growth plan end to end.
Amazon and DTC as one P&L
Margin measured by SKU, channel and cohort, so you know where profit is made and lost across Amazon and your own site.
Channel mix that pays back
Move spend toward lifetime value, not just cheaper clicks. Cut what loses money fast. Scale what works faster.
Agency and team oversight
Set the strategy, hold agencies to profit-based goals, and coach the team that runs the day to day.
Board-ready reporting
Contribution margin, payback and cohort LTV, reported to founders and boards in their language.
Results
Bigger is easy. Profitable is the job.
“Sean was instrumental in helping me build out the Marketing team at Clutch and advising on many aspects of the business. His expertise was really valuable in laying the foundation for our Growth & Performance team and implementing new measurement tools and frameworks.”
“He has a wealth of experience with various growth channels, and his guidance has helped me better understand how to prioritize and evaluate the efficacy of each. On top of that, he’s an awesome guy and a ton of fun to be around!”
How an engagement works
Long enough to see it in the P&L.
Diagnose the mix
First job: a channel-level view of where margin is made and lost, across Amazon, DTC, paid and organic.
Fix what’s leaking
Reallocate spend, reset agency goals around profit, and set the reporting the board actually needs.
Scale what works
Push the channels and SKUs that pay back, with a plan the team can keep running.
Questions
Good to know.
What does a fractional CGO do for a consumer brand?
I act as your Chief Growth Officer, part time. I own the growth plan, channel mix, forecasting and agency oversight, and report to the founders and board, without the cost of a full-time executive.
Do you run our Amazon account or ads day to day?
No. I set the strategy, measure performance at the SKU and channel level, and hold your team and agencies accountable to profit-based goals. If you need an agency to run campaigns day to day, I’m probably not the right fit.
Which brands are the best fit?
VC-backed consumer brands doing roughly $80M–$300M in revenue, selling on Amazon and DTC, where revenue is growing faster than contribution margin.
What does it cost and how long does it run?
Engagements start at $10K a month and usually start with 3–6 months. That’s long enough to fix the mix and see it in the P&L.
Do you work with US brands?
Yes. I work with teams across the US and Canada.
Let’s find where your margin is going.
Tell me where growth is stuck. I reply personally to set up a 30-minute intro call.
Request an intro callNot ready for a retainer? Book a 1:1 coaching session