Fractional Chief Growth Officer
Growth that shows up in the P&L.
For VC-backed consumer brands and Series A–B tech companies across the US and Canada. Scale revenue and contribution margin together, not one at the expense of the other.
Now booking engagements that start within 30 days.
Brands and companies I've helped grow, from early-stage startups to category leaders
Results
Bigger is easy. Profitable is the job.
Stella & Chewy's · Chief Growth Officer
Increase in ecom operating profit, while doubling revenue in 18 months.
Stella & Chewy's
Ecom's share of total company revenue.
Opencare · Head of Growth
Share of revenue from paid channels, in 9 months, while revenue grew 3× year over year.
Notch · VP Growth
While weekly GMV grew 3× in 10 months.
Career
In revenue driven by growth teams I've built over 20+ years.
What leaders say
Don't take my word for it.
“Sean’s deep expertise in growth marketing helped us leverage our internal and external resources more efficiently and hit the ground running to deliver on the businesses’ ambitious growth goals in the lead-up to our next fundraise.”
“I’ve been incredibly lucky to have worked with fantastic leaders. Sean is no exception, and he is one of the very best people leaders I’ve ever met. He truly focuses on his team’s development and growth.”
“Sean was instrumental in helping me build out the Marketing team at Clutch and advising on many aspects of the business. His expertise was really valuable in laying the foundation for our Growth & Performance team and implementing new measurement tools and frameworks.”
“I enjoyed the opportunity to have worked with Sean as part of our senior leadership team, where his insights of tactics and strategy have helped set Ampli up for another successful year of sustained growth. He is also a great person who is humble and bold at the same time.”
“I worked closely with Sean as a growth advisor when he joined our team. His impact was felt immediately on our marketing team as he helped to implement the foundations necessary to build a strong, repeatable growth framework.”
“Sean is one of the most thoughtful growth leaders I have had the pleasure of working with. He is incredibly human-centric, which is one of the aspects we aligned on, and I admire most about his leadership approach.”
“He has a wealth of experience with various growth channels, and his guidance has helped me better understand how to prioritize and evaluate the efficacy of each. On top of that, he’s an awesome guy and a ton of fun to be around!”
The pattern I see most
If revenue is growing but contribution margin isn't, that's usually a mix problem, not a spend problem.
Growth comes from granularity in the data: SKU-level margin, cohort economics, channel-level P&L. Cut losses fast. Scale what works faster.
How I work
Inside your P&L. Not beside it.
Fractional CGO
A senior growth executive on your leadership team. Forecasting, channel mix, team coaching and agency oversight, owned end to end.
Channel mix & unit economics
Amazon, DTC, paid and organic, measured at the SKU, cohort and channel level so spend moves toward lifetime value, not just cheaper acquisition.
Board-ready reporting
Reporting to founders and boards in their language: contribution margin, payback and cohort LTV, not dashboards of vanity metrics.
Who I work with
Two kinds of companies. One way of working.
Working with teams across the US and Canada, from Toronto.
Consumer brands
VC-backed, $80M–$300M, Amazon and DTC
Tech companies
Series A–B, building a repeatable growth engine
Probably not a fit if you need an agency to run campaigns day to day, or a one-off audit with no one to own the plan.
About
Hi, I'm Sean.
I've spent 20+ years building growth teams across North America, from Toronto to New York, at consumer brands, marketplaces and tech companies. Most recently: Chief Growth Officer at Stella & Chewy's and Head of Amazon at Bare Performance Nutrition.
I work as a fractional CGO or advisor. I sit inside your P&L and report to founders and boards in their language.
Share your growth challenges
Two minutes. Tell me where growth is stuck so I come to our call prepared.
Book a call to review together
30 minutes. Bring your numbers and I'll tell you whether I can help, and where I'd start.
Start with a 3–6 month engagement
Long enough to fix the mix and see it in the P&L. First job: a channel-level view of where margin is made and lost.
1:1 coaching
Not ready for a retainer? Start with a session.
A paid working session for founders and growth leaders. Bring a specific problem: channel mix, an agency decision, a board update, a hire. Leave with a plan.
Work together
Let's see if there's a fit.
Engagements start at $10K a month. Tell me a little about your business and I'll reply personally to set up a 30-minute intro call.